How cute is this first aid kit? It was slightly expensive at about $15 dollars, but seriously, part of the functionality of a first aid kit is placebo element. "Stop crying little child. This kit will make things all better." And this kit has a major placebo appeal.
There were other colors and themes. There was a neon green one and a pirate one, but come on now! a cute-as-hell cartoon bear with a band-aid? That trumps all.
This I'm OK! Set made me want to have kids just so I could knock them over and bust this thing out of the medicine cabinet.
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